Founded by Joshua Inger, the studio works across brands, events and campaigns, turning real-world moments into social-first content that feels current, engaging and built to perform.

The focus is simple. Capture what’s real, shape it with intent, and deliver content that holds attention.

What We Do

GoodFrame works with brands that understand the importance of showing up properly online.

From event coverage and brand activations to ongoing content creation, the goal is to produce content that reflects the brand clearly and connects with the right audience.

Everything is created with social in mind. Short-form, fast-moving and built for how people actually consume content today.

Approach

This isn’t about overproduced visuals or content for the sake of it.

It’s about understanding what makes people stop, watch and engage, then building content around that.

Clean execution, strong awareness of platform, and a focus on consistency over one-off moments.

Experience

Work spans hospitality, sport and lifestyle brands, alongside community-led platforms and events.

From grassroots environments to commercial campaigns, the approach stays the same. Keep it real, keep it relevant, and make it worth watching.

Based in Auckland

Working across New Zealand.

Closing

If you’re looking for content that actually performs, get in touch and let’s build something that people want to watch.